Associate, Growth Marketing (Advanced Trading Products)
8.0/10
Gemini
$82,500 – $110,000 USD
Remote
mid
13 days ago
cryptomarketingweb3growth marketingproduct marketingdata analysiscommunity engagementcontent creation
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Description
What you'll do
- •Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
- •Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
- •Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
- •Collaborate with product and BD teams to activate distribution partnerships
- •Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
- •Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
- •Monitor funnel performance and surface insights that inform product and marketing decisions
- •Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
- •Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences
Conditions
- •Competitive starting pay
- •A discretionary annual bonus
- •Long-term incentive in the form of a new hire equity grant
- •Comprehensive health plans
- •401K with company matching
- •Paid Parental Leave
- •Flexible time off
Requirements
- •2–4 years of experience in growth, product, or lifecycle marketing — ideally at a crypto, fintech, or developer-tools company
- •Deep familiarity with DeFi, onchain trading products, or developer ecosystems
- •Communicate clearly and don't wait to be told what to build next
- •Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences
- •Fluent across the modern AI stack and understand how to build AI-first marketing systems
- •Comfort with data — you know how to measure what matters and make decisions from it
- •Bonus: experience running hackathons, ambassador programs, or community-led growth initiatives
- •Located in NYC
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