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iGaming Project

CRM Manager

7.0/10

iGaming Project

Not specified
Remote
mid
about 1 month ago
May be outdated
igamingmarketingcryptoCRM platformsMarketing AutomationHTMLCSSGoogle AnalyticsLooker StudioSQL

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The vacancy is well-defined but lacks clarity on compensation and company details.

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Description

What you'll do

  • •Daily planning, setup, and launch of regular and triggered CRM campaigns through email, push, SMS, in-app channels (in Customer.io).
  • •Creation and optimization of automated communication chains (welcome, retention, reactivation).
  • •Building and maintaining user base segments by activity, behavior types, device, geo, and VIP status.
  • •Initiating, conducting, and analyzing A/B test results (subjects, content, sending time, visuals) for continuous optimization of mailings.
  • •Setting clear tasks for copywriters and designers for content and creatives preparation, ensuring compliance with the technical specifications.
  • •Daily monitoring and analysis of key campaign metrics: Open Rate, CTR, Conversion Rate, Unsubscribe Rate.
  • •Compliance with compliance requirements and adherence to brand guidelines in every communication.
  • •Adhering to the marketing calendar and coordinating promotional activities with product and VIP teams.
  • •Testing new channels and hypotheses on a regular basis.
  • •Maintaining regular reporting on the effectiveness of conducted campaigns.

Conditions

  • •Work with industry experts in gambling.
  • •Competitive salary in $, benefits package (21 days vacation, paid sick leave, etc.).
  • •Fully remote work — from anywhere in the world.
  • •International and multicultural team.
  • •Opportunities for professional growth and learning.

Requirements

CRM Platforms and Marketing Automation

  • •Experience with ESP/CDP platforms (Customer.io or similar).
  • •Ability to build logical chains and trigger scenarios for communication automation.
  • •Basic skills in HTML/CSS for editing email templates (e.g., in Stripo).
  • •Understanding of the principles of operation and setup of different channels (Email, Push, SMS, In-app).

Analytics and Campaign Optimization

  • •Ability to analyze data to assess the effectiveness of work and make decisions for improvement.
  • •Experience with analytical tools (Google Analytics, Looker Studio) for tracking campaign results.
  • •Understanding and ability to analyze key funnel metrics (OR, CTR, CR, Retention).
  • •Practical experience in setting up and analyzing A/B tests.

Segmentation and Understanding the Player

  • •Practical skills in segmenting the user base by various criteria (RFM, behavioral, LTV).
  • •Ability to select relevant offers and content for different segments.

Analytics and Data Work

  • •Ability to make strategic decisions based on data.
  • •Experience with analytical and BI tools (Google Analytics, Looker Studio, Tableau).
  • •Ability to analyze funnels, cohorts, and campaign effectiveness to find growth points.
  • •Independently formulates hypotheses for growth of key metrics and presents them as clear tasks for analytics or A/B testing. Based on the results of tests and analysis, makes conclusions used for planning next steps.
  • •Independently extracts necessary data using SQL queries for hypothesis testing and analysis of experiment results.
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