Deputy Marketing Director
6.0/10
GrandMed
Not specified
Office / on-site
lead
about 1 month ago
May be outdated
marketingmedtech
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Description
What you'll do
- •Strategic management of the team: coordination of SMM specialists, copywriter, and marketer;
- •Development and implementation of lead generation funnels in social networks (VK, Telegram, Yandex Zen) focusing on conversion to doctor appointments;
- •Analytical work with marketing metrics (CPL, ROMI, subscriber dynamics) and effective budget redistribution;
- •Control of expert content creation: publications, articles, and videos featuring the holding's doctors;
- •Brand and specialist reputation management on external and internal digital platforms;
- •Website and landing pages: task setting for page improvements to attract traffic from social networks;
- •Offline events: if necessary — webinars, round tables (including attracting doctors as experts in social networks).
Conditions
- •Full compliance with the Labor Code of the Russian Federation, official registration;
- •Schedule 5/2, office format (start time is negotiable);
- •Comfortable office in St. Petersburg;
- •Opportunity to influence patient flow in a large medical holding and see tangible results of your work;
- •Discounts on the holding's services for you, family, and friends;
- •Stable developing holding;
- •Salary discussed based on interview results and your expectations.
Requirements
- •Successful experience in leading a marketing department and SMM direction;
- •Deep understanding of social platforms specifically for attracting targeted inquiries, not just entertainment content;
- •Proficient in key effectiveness metrics.
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