Digital Marketer
8.0/10
SmartShell
Not specified
Office / on-site
mid
about 1 month ago
May be outdated
marketingtechdigital marketingSEOcontent marketingemail marketingperformance marketingGoogle AnalyticsYandex.Metrica
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Description
What you'll do
- •Develop and implement creative digital campaigns: from idea to execution, including channel selection, testing, optimization, and results analysis.
- •Manage paid advertising campaigns: task setting and execution control with contractors. Ability to objectively assess results and set improvement tasks.
- •SEO and content marketing: optimize the website, including tasks for improving structure, creating sales landing pages, etc., and participate in content creation to attract organic traffic.
- •Email marketing and CRM: develop and implement strategies for user retention and engagement. Close collaboration with the sales department to form a seamless funnel and end-to-end analytics.
- •Analysis and reporting: monitor key product metrics, prepare reports and proposals for campaign improvements.
- •Collaborate with the team, including:
- •Product manager defining product development strategy.
- •Content creator (text) responsible for text content and content strategy.
- •Content creator (video) creating video materials for promotion.
- •Digital advertising and website development contractors ensuring technical implementation and promotion.
- •Designer developing visual materials and interfaces.
- •Business development manager coordinating overall marketing activities and projects.
Conditions
- •Office work in the center of St. Petersburg (no remote work).
- •Full-time, employment according to the Labor Code of the Russian Federation.
- •White salary (fixed salary + KPI bonus).
- •Health insurance after 3 months of work.
- •A team with a high level of independence and expertise.
- •Quick feedback, short approval cycles.
- •Participation in building marketing and influencing product growth.
Requirements
- •Experience as a Digital Marketer or similar role for at least 3 years, preferably in gaming or IT with SaaS B2B2C products.
- •Experience in setting up contextual advertising for at least 2 years.
- •Deep understanding and experience in digital channels: SEO, performance marketing, email marketing, social media and messenger advertising, content marketing.
- •Strong knowledge and skills in analytical tools: Google Analytics, Yandex.Metrica, and others.
- •Experience in creating and implementing creative advertising campaigns aimed at attracting and retaining users.
- •Excellent communication skills and ability to work in a team.
- •Willingness to work in the office in St.
Petersburg on a permanent basis.
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