Event Marketing Manager
8.0/10
Merkle Science
Not specified
Remote
mid
about 1 month ago
May be outdated
marketingweb3event marketingB2B marketingB2G marketingproject managementSalesforce
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Description
What you'll do
- •Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
- •Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
- •Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
- •Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
- •Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
- •Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
- •Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
- •Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
- •Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
- •Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.
Conditions
- •Excellent health insurance.
- •Flexible time off.
- •Learning & development initiatives.
- •Work/life balance.
- •Team-building sessions and discussions around mental health.
- •Industry-leading compensation and generous equity.
- •Opportunities for career growth.
Requirements
- •Minimum two years of experience in event marketing or field marketing.
- •Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis.
- •Experience operating within B2B or B2G marketing ecosystems preferred.
- •Proactive, self-motivated individual with excellent organizational and communication skills.
- •Comfortable presenting strategy and results to senior leadership.
- •Ability to manage multiple priorities in a fast-paced environment.
- •Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- •Occasional travel required, less than 20%.
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