Game Designer (Feature Development)
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Description
What you'll do
● Design and specify new features that drive Engagement and Retention
● Analyze feature adoption funnels (introduction → activation → retention) and optimize user flows, friction points, and reward structures ● Define unlock conditions, rewards, and Expected Value (EV) models by player segment ● Ensure economic alignment with existing systems, including Source/Sink balance ● Collaborate cross-functionally to establish A/B testing plans and measurement requirements ● Design and balance mechanics and progression systems that strengthen player flow and long-term retention
● Continuously tune features post-launch using live data
● Analyze win rates, retention deltas, gameplay curves, and economic metrics to optimize balance ● Lead live tuning cycles (hypothesis → parameter adjustment → measurement → iteration) ● Maintain structured difficulty tiers (Normal / Hard / Boss / Event where applicable) ● Partner with UX, Art, Engineering, Analytics, and LiveOps to optimize clarity, feedback loops, and system cohesion ● Document tuning frameworks and economic design principles for alignment across teams
Requirements
● Proven development and live-operations experience in F2P Puzzle and/or Merge genres, with deep understanding of gameplay mechanics ● Ability to communicate with ownership and confidently engage with executive leadership (including CEO-level discussions) ● Capable of building Unity mock-ups independently and communicating ideas grounded in implementation feasibility ● Strong interest in game design, level design, player psychology, and data science
Core Skills:
● F2P System Design Expertise
● Data-Driven Iteration Cycle Management
● Specification & Alignment Communication
● Production Planning & Optimization
● Deep understanding of how difficulty curves, flow design, and economic systems impact retention and monetization ● Strong analytical skills translating quantitative metrics into actionable design decisions ● Experience with level production capacity planning in casual genres (including AI-assisted pipelines)