Growth and Marketing Manager (Brazil & LATAM)

#### Strategic Execution & Opportunity Identification

• •Execute regional growth strategies aligned with the overall company strategy.
• •Identify and prioritize growth opportunities specific to the Brazil market across acquisition, activation, retention, and monetization.
• •Support the implementation and scaling of high-performing growth loops.

#### Product Marketing Support

• •Support the execution of go-to-market strategies for new features and use cases in Brazil and RoW markets.
• •Adapt global positioning, messaging, and pricing strategies to align with local user needs and market dynamics.
• •Partner with the Product team to ensure market fit and adoption (aligned with ICG).

#### Performance Marketing & Lifecycle Management

• •Execute acquisition campaigns through various channels (including supporting Paid media and local SEO initiatives).
• •Identify and manage local Co-Marketing partnerships to drive regional growth.
• •Manage and optimize the onboarding flow and lifecycle campaigns to increase LTV (focused on 1st transaction and localized retention strategies).
• •Collaborate with data analytics to track acquisition and 1st transaction metrics to continually improve strategy.
• •Manage local customer feedback loops and synthesize findings for the central team.

#### Market Research & Insights

• •Conduct ongoing competitive analysis focused on the Brazil and RoW markets.
• •Synthesize local user insights to inform regional adjustments to product, pricing, and marketing strategies.
• •Assist in identifying new market/ICG opportunities.

#### Data-Driven Insights

• •Contribute to weekly performance reviews and presentations on regional growth.
• •Implement and run local experimentation frameworks to validate regional growth hypotheses.
• •Conduct constant data analysis to identify regional growth opportunities.

#### Collaboration & Development

• •Work closely with the central Growth, Product, and Marketing teams.
• •Support cross-functional initiatives to drive regional success.

• •Background in fintech, crypto, wallets, payments, cards, or remittances.
• •Experience with lifecycle marketing (email, push, in-app).
• •Experience with incentives, referral programs, or rewards.
• •Experience scaling markets 0 → 1 or 1 → 10.

• •5+ years of Growth / Product Marketing experience in fintech or payment solutions.
• •Proven experience owning the full funnel: acquisition, activation, retention, monetization.
• •Strong experimentation mindset: hypothesis, test, learn, iterate.
• •Comfortable managing multiple countries in parallel.
• •Fluent in Portuguese, English, Spanish is a plus.