Head of Media Buying (Crypto)
7.0/10
International Product Company
Not specified
Remote
lead
about 1 month ago
May be outdated
cryptomarketingMedia BuyingPerformance MarketingFacebook AdsKPIData Analysis
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Description
What you'll do
- •Formulate the growth strategy for the crypto direction
- •Build and develop the media buying team (Facebook Ads)
- •Establish testing and scaling processes
- •Manage budgets and be responsible for the profitability of the direction
- •Develop KPI systems, analytics, and management reporting
- •Manage coverage (geo, offers, creatives)
- •Interact with Promo, Analytics, BizDev, Account
Conditions
- •Remote / hybrid (office in Novosibirsk)
- •Schedule: 5/2, start 10:00–11:00 (UTC+3 — UTC+7)
- •Salary: negotiable based on interview results
- •Paid sick leave and vacations
- •Sports compensation, corporate English
Requirements
- •5+ years of experience in Media Buying / Performance Marketing (hands-on required: launched, optimized, scaled)
- •Recent experience in the crypto vertical — last 6 months
- •Facebook Ads as a key source (3+ years)
- •Confirmed cases in crypto — at least 3 with direct impact
- •Team budget management of $500k/month
- •Team management of 7+ people for 2+ years
- •Experience in building processes, KPI, and systematic analytics
- •Strategic thinking, data-driven approach
- •Russian language — mandatory
- •A plus: experience in gamedev / iGaming / product companies
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