Lead Retention Manager / CRM Manager
7.0/10
Rocket Group
Not specified
Remote
mid
23 days ago
igamingmarketingCRM systemsemail marketingSQL
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Description
Responsibilities
- •Develop and implement player retention strategies based on segmentation and behavior analysis;
- •Set up and launch automated CRM campaigns;
- •Develop and manage loyalty programs, cashback, and personal bonuses;
- •A/B test communications, offers, and trigger chains;
- •Prepare reports on the effectiveness of retention activities.
Conditions
- •Remote work format with a flexible schedule;
- •Competitive pay based on interview results;
- •Long-term strategy for working with the client base, transparent regulatory framework;
- •Ready infrastructure for communication with users;
- •Creative freedom in campaign development and support for experiments.
Requirements
Requirements
- •At least 2 years of experience in player retention in IGaming;
- •Experience with CRM systems and marketing platforms;
- •Experience with email marketing services;
- •Understanding of unit economics and cohort analysis;
- •Basic knowledge of SQL for segmentation and data extraction.
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