Marketing Lead
5.0/10
Goldsky
Not specified
Remote
lead
23 days ago
cryptofintechmarketingweb3
AI Summary
The vacancy is strong in task clarity and requirements but lacks compensation details and tech stack information.
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Description
Responsibilities
- •Own marketing execution across product marketing, content, demand generation, lifecycle, and events. You’ll wear multiple hats early and grow the surface area you own as the team expands.
- •Translate the product into a fintech story. Take Goldsky’s products (Mirror, Subgraphs, Turbo, Edge & Compose) and turn them into messaging frameworks, sales collateral, one-pagers, and narratives that fintech product leaders and engineers immediately understand.
- •Run launches end to end. Coordinate with product, engineering, and design to bring new capabilities to market with cohesive launch motions: site updates, content, social, partner co-marketing, customer quotes, and pipeline activation.
- •Build the content engine. Write or commission technical posts, customer stories, point-of-view pieces on stablecoin adoption, and category-shaping thought leadership. Set the editorial calendar and own quality.
- •Run demand programs. Operate paid, organic, ABM, and partner channels to generate pipeline for the sales team. Measure what works, kill what doesn’t, double down on the rest.
- •Own events. Plan Goldsky’s presence at fintech, stablecoin, and developer events: sponsorships, dinners, side events, and the field engine around them.
- •Manage agencies, freelancers, and vendors for design, content, paid media, and PR as needed. Get great work out of small budgets.
Benefits
- •Health Insurance - Employer-paid medical, dental, and vision plans for you and your family.
- •Retirement - 401(k) plan through Vestwell.
- •Flexible Time Off - Take time to recharge as you need it. We’re serious.
- •Self Care Days - Every other Friday we have off. These days reflect our work philosophy: nine days at 110%, followed by one day to recharge.
- •Home Office Stipend - $2,000 to create your dream office.
- •New MacBook - We set you up with the best hardware, with a refresh every two years.
- •Wellness Stipend - $100/mo for whatever helps you stay healthy.
- •Connectivity Stipend - $75/mo to cover your phone or internet bill.
- •Semi-Annual Travel - We meet up twice per year for company on-sites and retreats around the globe.
Requirements
We’re excited to talk with you if
- •You have around 5 to 8 years of B2B marketing experience, ideally with time at an infrastructure, fintech, payments, or developer-tools company. You’ve shipped campaigns, owned channels, and operated as a generalist.
- •You’re a strong writer. You can produce a customer story, a launch blog, a sales one-pager, and a sharp piece of social copy without needing a heavy editorial layer above you.
- •You’re comfortable with technical products. You don’t need to be an engineer, but you can understand how stablecoins, payments rails, real-time data, and operational workflows fit together, and explain it back simply.
- •You operate fast and finish things. You’d rather ship a clean V1 this week than a perfect V3 next month.
- •You’re measurement-oriented. You set up the dashboards yourself if you have to. You’re comfortable working with sales and ops to understand what actually drove pipeline.
- •You’re excited to work in a small, fast team and grow with it. You’re comfortable being one of the first marketers in a company that is repositioning into a much bigger market.
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