Marketing Lead
8.0/10
Perena
$90,000 – $215,000 USD
Remote
mid
29 days ago
cryptodefimarketingweb3
AI Summary
The vacancy is well-defined with clear responsibilities and compensation, but lacks details on tools and company presence.
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Description
What you'll do
- •Plan and execute growth campaigns tied to product launches, partner integrations, and market moments
- •Build the measurement stack: what’s moving TVL, what’s noise, what’s the ROI per channel
- •Brief and direct co-marketing with BD on partner integrations
- •Drive communication with users via town halls and written updates
- •Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers
Conditions
- •Base + meaningful equity, scaled to experience
- •Real ownership of a function during the most defining stretch of company growth
- •Remote-first, flexible working hours
Requirements
- •3–5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical
- •You’ve owned a number.
You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving
- •You understand blockchain-based finance.
You have a point of view on what’s working in the market right now and why
- •Strong writer and storyteller who understands the nuances of different channels and audiences
- •You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything
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