Marketing Performance Manager
Elements of a Soul
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The vacancy is well-defined but lacks specific compensation details and tech stack information.
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Description
What you'll do
▪️Key Responsibilities
▫️Lead performance analytics and reporting
Set up tracking, build dashboards, define KPIs per KOL, cohort, channel, and campaign, manage UTM and on-chain attribution, run A/B tests, and translate data into actionable growth decisions.
▫️Optimize campaign performance
Track paid, token-based, and performance-based partnerships, evaluate ROI, identify growth opportunities, and improve conversion from community attention to measurable results.
▫️Support Web3 growth strategy
Contribute to campaign planning around NFT mints, token-related activations, whitelist campaigns, community growth, and player acquisition.
Conditions
▪️What We Offer
▫️Competitive compensation
▫️Direct collaboration with the founders
▫️Freedom to build the marketing performance function from scratch
▫️Career growth path
▫️On-site work in Tbilisi with the core team.
Requirements
▪️Requirements
▫️Crypto/Web3 experience is a hard requirement
You have personally worked on or launched projects involving token launches, NFT mints, on-chain economies, Web3 communities, or crypto-native growth campaigns.
▫️Deep Web3 fluency
You understand NFTs, tokens, tokenomics, P2E models, DAOs, crypto community behavior, and what drives trust, hype, engagement, and conversion in Web3 audiences.
▫️Strong performance marketing background
3+ years of experience in performance marketing, ideally with proven results in crypto/Web3, community acquisition, or growth experiments.
▫️Analytics-driven mindset
Analytics is part of your daily workflow.
You are confident with platform analytics, Google Analytics, spreadsheets, A/B testing, campaign reporting, and performance optimization.