Product Growth Hacker (Exchange)
7.0/10
Crypto
$112,000 – $188,000 USD
Hybrid
mid
22 days ago
cryptofintechmarketingweb3
AI Summary
The vacancy is well-defined with clear responsibilities and compensation, but lacks some details on tech stack and company profile.
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Description
Responsibilities
- •Strategy & Positioning
- •Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
- •Develop stories and campaigns that differentiate our platform in a competitive global market.
- •Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
- •Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- •Work closely with product managers to align on roadmap priorities and customer feedback loops.
- •Launch Execution
- •Partner up with the product team to manage the go-to-market planning for feature launches.
- •Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
- •Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
- •Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.
- •Customer Insights & Market Intelligence
- •Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
- •Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
- •Feed findings back into product and growth teams to inform prioritization and positioning.
- •Growth & Retention
- •Design lifecycle programs that drive user activation, trading volume, and long-term retention.
- •Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.
- •Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
- •Performance & Reporting
- •Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- •Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Conditions
- •Type: Full-time
- •Location: Berlin, Germany
- •Team: Growth
- •Workplace: hybrid
Requirements
Requirements
- •7+ years of experience in product marketing: ideally crypto or financial background
- •Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- •Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- •Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- •Analytical mindset with proficiency in marketing analytics and user research.
- •Experience in regulated industries or financial services is a plus.
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