Regional Marketing Manager - PrimeXBT

• •Strategic planning & localisation:
• •Own the annual IPBS marketing roadmap, aligned to global KPIs for acquisition, FTD and retention.
• •Run deep-dive market intelligence on local competitors, pricing models and trader behaviour to surface untapped segments.
• •Localise creative, messaging, landing pages and promotional offers.
• •Go-to-market strategy:
• •Design and lead 360 regional campaigns spanning paid digital, organic, creator/KOL, PR, offline events and partner enablement.
• •Build quarterly GTM plans with clear hypotheses, channel mix, budget allocation and success metrics.
• •Partner with Product on regionally-relevant features, deposit methods and bonus mechanics.
• •Performance & growth marketing:
• •Lead regional acquisition and act as a link with our Paid Media team.
• •Funnel optimisation: analyse the journey from first touch to second deposit and ship regional fixes.
• •Design lifecycle campaigns, reactivation flows and bonus mechanics.
• •Build co-marketing toolkits and campaign-in-a-box assets.
• •Agency & stakeholder management:
• •Manage external media agencies, PR firms, and creative shops.
• •Work cross-functionally with Compliance, Legal, Product and Sales.
• •Brief, review and sign off all regional creative before it goes live.
• •Brand & offline presence:
• •Plan and execute regional participation in major expos and host VIP seminars.
• •Manage relationships with regional financial portals and trading-focused media.
• •Act as brand guardian, ensuring all PR activity respects local advertising rules.
• •AI-augmented operating model:
• •Use AI tools as a force-multiplier for various marketing tasks.

#### Must have

• •4–7 years in performance/brand marketing, with at least 2 years owning a region or country P&L.
• •Deep familiarity with at least two IPBS markets; India is non-negotiable.
• •Track record running paid acquisition at scale across various channels.
• •Hands-on campaign craft: ability to write briefs and review creative.
• •Working knowledge of crypto, forex, CFDs or another regulated financial vertical.
• •Fluent English plus at least one of: Hindi, Urdu, Bengali, Tamil or Sinhala.
• •Demonstrable AI-in-workflow examples.

#### Nice to have

• •Existing relationships with IPBS trading KOLs or financial media.
• •Experience working alongside an affiliate/IB programme.
• •SEO, lifecycle/CRM marketing, or community-building experience.
• •Experience navigating local advertising restrictions on crypto or leveraged products.