Senior CRM / Retention Lead
8.0/10
GoodDrop
Not specified
Remote
senior
24 days ago
gamingmarketingCRMretention marketinglifecycle marketingevent-driven marketinganalytics
AI Summary
The vacancy is well-defined with clear responsibilities but lacks salary transparency.
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Description
What you'll do
- •Build the product's CRM system
- •Design retention architecture
- •Establish lifecycle communications
- •Create automated scenarios
- •Develop event-driven marketing
- •Work with retention and LTV
- •Increase D1 / D7 / D30 retention
- •Enhance deposit frequency
- •Reduce churn
- •Reactivate dormant users
- •Develop VIP direction
- •Create segmentation
- •Behavioral segments
- •VIP segments
- •Lifecycle segments
- •Risk/churn segments
- •Personalization
- •Launch CRM communications
- •Telegram
- •Email
- •Push
- •In-app
- •SMS
- •Bonus and gaming mechanics
- •Work with analytics
- •Analyze cohorts
- •Monitor retention/LTV
- •Identify growth points
- •Run A/B tests
- •Evaluate CRM mechanics effectiveness
- •Manage the CRM direction
- •Establish processes
- •Form a roadmap
- •Participate in team hiring
- •Interact with product/analytics/support/marketing.
Conditions
- •Opportunity to build the CRM direction from scratch
- •Strong influence on the product and metrics
- •Fast launches without bureaucracy
- •Access to analytics and product team
- •High level of freedom and ownership
- •Competitive fixed salary + bonuses based on results
- •Remote work format.
Requirements
- •4+ years in CRM / retention / lifecycle marketing
- •Experience in iGaming / betting / gaming / social casino
- •Experience building automated CRM
- •Understanding of retention economics
- •Experience with VIP/reactivation
- •Experience with behavioral segmentation
- •Strong understanding of product metrics.
Will be a plus:
- •SQL
- •FastTrack
- •Customer.io
- •Braze
- •Optimove
- •Amplitude / Mixpanel
- •Power BI / Tableau
- •Experience with high-volume products
- •Experience in CS2 skins / gambling / gaming products.
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