Senior Marketing Analyst (Web3)
6.0/10
Improbable
Not specified
Remote
senior
about 1 month ago
May be outdated
marketingweb3data analyticsSQLPythondata visualizationLookerTableauPower BIsocial intelligencesentiment analysisGTM
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Description
Key Responsibilities
- •You’ll own the analytics that help shape marketing strategy, measure performance and uncover growth opportunities across the ecosystem.
- •Analyse on-chain data to track protocol activity, user journey and real-time performance trends.
- •Create dashboards and live performance reporting that give marketing, BD and leadership teams a clear view of what matters.
- •Evaluate KOL, creator and content performance, identifying which partnerships and campaigns drive meaningful user growth, retention and volume.
- •Track builder journeys, from documentation and SDK engagement through to live deployment and usage.
- •Support business development with data-backed partner intelligence, shortlist creation and market analysis.
- •Measure the impact of events, launches and ecosystem activity on acquisition, engagement and more.
- •Own regular reporting across key business and marketing metrics, including wallet activity, volume, Total Value Locked (TVL) and more.
- •Monitor the competitive landscape and identify where the product and ecosystem have a competitive edge.
Requirements
Requirements
- •Strong experience in data analytics ideally within Web3 (across DeFi or L1/L2 ecosystems).
- •Strong SQL and Python capabilities for advanced analytics, forecasting, and predictive modelling.
- •Proficiency with data visualisation tools such as Looker, Tableau or Power BI.
- •Proficiency in social intelligence and sentiment analysis.
- •Experience tracking the link between marketing clicks, conversions, and deposit data using GTM (server-side) and GA4.
- •Apply if you're inquisitive and like turning complex data into clear actionable insights.
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