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Senior Marketing Manager/Director, Payments & Merchant Growth
8.0/10
Coins
$150,000 – $250,000 USD
Hybrid
senior
1 day ago
cryptofintechmarketing
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Description
Key Responsibilities
- •Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
- •Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners.
- •Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
- •Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
- •Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
- •Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.
Additional
- •Join the Coins Team Now!
- •Meaningful Collaborations: The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
- •Scalable Growth: Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
- •A Space For Bright Ideas: Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Requirements
Qualifications & Experience
- •Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.
- •Preferred: Experience within a leading payment company/e-wallet in PH (e.g., Alipay, WeChat Pay), a global fintech/payment company, or an Internet company's overseas ventures (preferably in Southeast Asia).
- •Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
- •Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
- •Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
- •Excellent communication, negotiation, and relationship-building skills.
- •Bachelor's degree in Marketing, Business, or a related field.
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