Senior User Acquisition Manager
6.0/10
Ruby Labs
Not specified
Remote
senior
14 days ago
marketingtechFacebook AdsGoogle AdsAnalyticsData Analysis
AI Summary
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Description
Key Responsibilities
- •Hands-On Performance Management: Stay deeply involved in daily operations. Step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and scale results.
- •Budget Ownership at Scale: Manage and oversee $500K+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.
- •Facebook as a Core Channel: Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.
- •Analytics, Insights & Data-Driven Decisions: Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency.
- •Process & Reporting: Maintain clear UA processes, reporting standards, and performance review cadences. Ensure full transparency and control over daily, weekly, and monthly results.
- •Creative Ideation Process: Work closely with Creative Managers to continuously source, test, and iterate creative ideas. Identify and scale top-performing creatives based on performance data.
- •Operational Excellence: Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.
- •KPI Ownership: Take full responsibility for KPIs including CPA, ROI, volume, and spend efficiency. Results and outcomes are the primary measure of success.
Benefits
- •Remote Work Environment: Enjoy the flexibility of working remotely.
Requirements
Qualifications
- •Proven hands-on management of $750K+ monthly advertising budgets - personal ownership, not team total.
- •Deep, practical expertise in Meta Ads, with full ownership of it as the primary acquisition channel.
- •Strong Google Ads skills - UAC and search, with ability to run campaigns independently.
- •Proven experience managing multiple paid acquisition sources beyond Meta and Google is a strong plus.
- •Strong analytical mindset with the ability to work deeply with data to extract insights.
- •Experience collaborating closely with Analytics teams to guide decision-making.
- •Focused on high-ROI, efficient scaling - not just spend growth.
- •Comfortable working directly inside ad accounts, not only at the reporting level.
- •Structured, disciplined, and highly accountable.
- •Able to operate effectively in a fast-paced, high-pressure environment.
- •Clear, direct communicator focused on results.
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