User acquisition manager (Unity, AppLovin, Mintegral)
6.0/10
Cleverside
Not specified
Remote
mid
about 1 month ago
May be outdated
gamingmarketingtechUnity AdsAppLovinMintegralMolocoLiftoffSmadexAppsFlyerAdjustExcel
AI Summary
The vacancy is well-structured but lacks compensation details, affecting overall quality.
Check Match — Just drop your CV
See your fit for User acquisition manager (Unity, AppLovin, Mintegral) in seconds.
Description
Your Role
- •Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, AppLovin, Mintegral).
- •Work with DSP platforms (Moloco, Liftoff, Smadex).
- •Search for partners and purchase incentivized traffic.
- •Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.
- •Prepare and launch soft launches.
- •Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.
- •Collaborate with internal teams: marketing, creative production, analytics, product, and others.
- •Research and test new tools, channels, and strategies.
- •Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.
Benefits
- •Flexible working hours and the possibility of remote work;
- •Vacation bonus 20 days and 3 Days off per year;
- •Employment agreement or a B2B contract;
- •Professional development and training opportunities;
- •Corporate events and team-building activities, holiday gifts;
- •Opportunity to participate in exciting and diverse projects;
- •Low-bureaucracy environment and friendly team culture;
- •Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;
- •Professional growth - opportunities to develop skills and gain experience across different verticals.
Requirements
What makes you a great fit
- •Experience with different product including web products - as a plus (incent traffic, DSP, video networks);
- •Experience with subscription-based and ad-monetized products (games/utilities);
- •3+ years of experience working with video ad networks;
- •Experience with attribution and analytics systems (AppsFlyer, Adjust);
- •Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;
- •Ability to multitask and work with large volumes of data;
- •Experience in planning and implementing user acquisition funnels across different channels;
- •Proficiency in Excel (pivot tables, data analysis, reporting);
- •Experience conducting tests and working with hypotheses;
- •English proficiency - B1 level or higher;
- •Strong analytical skills and interest in analyzing user behavior and market trends;
- •Experience working with rewarded traffic is a plus.
Loading similar jobs...