Global Editorial Director - Foundry
6.0/10
Foundry
Not specified
Office / on-site
lead
about 1 month ago
May be outdated
marketingtech
AI Summary
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Description
What You’ll Do
- •Set editorial strategy
- •Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone.
- •Apply the role-based vs. topic-based audience distinction as a governing principle across the portfolio.
- •Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.
- •Build a team of creator-journalists
- •Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages.
- •Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
- •Grow and deepen the audience
- •Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool.
- •Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.
- •Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.
- •Design content for two worlds
- •Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Your editorial operation delivers both, every time.
- •Integrate across the organization
- •Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming.
- •Support commercial strategy without compromising editorial integrity. Manage budgets and resources against the content model framework.
- •Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels.
Requirements
What You Bring
- •10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
- •An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one.
- •Track record leading high-performing, globally distributed editorial teams with named-brand authority.
- •Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points.
- •Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach.
- •Experience building or running a creator- or personality-led editorial model.
- •Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands.
- •Strong editorial judgement paired with commercial awareness and data literacy.
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