Head of Go-to-Market - Foundry

• •Lead enterprise client strategy and complex deal support to increase win rates and differentiation.
• •Design and operationalize GTM feedback loops between customers, Sales, CS, Marketing, and Product.
• •Define the architecture and governance of the GTM content library.
• •Develop and deploy structured onboarding and continuous training programs for Sales and Customer Success.
• •Establish standards for integrated proposal creation and presentation excellence.
• •Identify market trends and research insights to inform sales positioning and storytelling.
• •Drive AI enablement initiatives for sales efficiency and effectiveness.
• •Measure and report on GTM effectiveness metrics including ramp time, win rates, and content utilization.

• •Lead and develop a team of Client Strategists supporting complex and custom revenue opportunities.
• •Elevate proposal quality and ensure consistent, differentiated positioning in enterprise deals.
• •Orchestrate structured Voice-of-Customer (VOC) processes and ensure insights inform GTM improvements.
• •Define what stories, proof points, case studies, and materials are required to support the revenue cycle.
• •Partner with Marketing on content development while owning GTM content strategy and curation.
• •Create clear taxonomy, governance, and accessibility standards for the GTM content library.
• •Design and implement onboarding programs for Sales and Customer Success.
• •Develop structured learning tracks across:
• •Digital Marketing Trends
• •Research and Purchase Behavior Trends
• •Integrated Proposal Creation & Presentation
• •AI Enablement Tools and Selling Techniques
• •Core Sales Excellence (prospecting, discovery, event engagement, relationship building, territory planning, account mapping, pipeline management)
• •Establish measurable benchmarks for “what good looks like” across revenue roles.
• •Drive quarterly GTM reviews and improvement cycles.
• •Collaborate with executive leadership on strategic GTM initiatives.

#### Strategic Thinking

• •Ability to design and implement scalable GTM systems aligned with revenue objectives.

#### Leadership

• •Ability to inspire, develop, and hold teams accountable to high standards.

#### Cross-Functional Influence

• •Ability to align diverse stakeholders across Sales, Marketing, Product, and CS.

#### Executive Communication

• •Ability to communicate complex concepts clearly and concisely at senior levels.

#### Accountability

• •Ownership of measurable revenue impact and performance outcomes.

#### Analytical Rigor

• •Ability to interpret data and market signals to inform GTM strategy.

#### Change Management

• •Ability to drive adoption of new processes, tools, and behaviors.

#### Coaching & Development

• •Ability to develop talent and institutionalize best practices.

#### Education

• •Bachelor’s Degree in Business, Marketing, Communications, or related field required.
• •MBA or advanced degree preferred, or equivalent executive-level experience.

#### Experience

• •8+ years of experience in B2B revenue organizations.
• •Significant experience in enterprise sales environments.
• •Proven track record building and scaling sales enablement or revenue strategy functions.
• •Experience leading cross-functional initiatives in growth-oriented or private equity-backed environments preferred.
• •Demonstrated impact on win rate improvement, sales ramp acceleration, and revenue effectiveness.
• •Experience working closely with Product and Marketing teams to align positioning and messaging.