Growth Marketing Specialist (B2B)
8.0/10
Bitso
$52,000 – $88,000 USD
Hybrid
mid
29 days ago
cryptomarketingB2BDigital marketingLead generationStrategyAnalyticsGrowth MarketingCampaign managementHubSpotAI tools
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Description
What You Will Do
- •Event Marketing & Field Programs
- •Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations.
- •Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments.
- •Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent.
- •Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets.
- •Budget, Vendor & Project Management
- •Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting.
- •Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand.
- •Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment.
- •Marketing Operations & Analytics
- •Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot.
- •Ensure data hygiene across the CRM: proper UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy.
- •Build and maintain performance dashboards that give leadership clear visibility into marketing's impact on pipeline and revenue.
- •Analyze campaign and channel performance to deliver actionable insights and recommendations to the team.
- •AI-Powered Productivity & Automation
- •Use AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily across the workflow — content drafting, data analysis, creative production, vendor research, reporting, and process automation.
- •Identify and implement automation opportunities to eliminate manual, repetitive work across marketing operations.
- •Stay on top of emerging AI-powered martech tools and proactively bring recommendations to the team.
- •Be a force multiplier — consistently deliver the output of a much larger team by working smarter with technology.
- •Content & Creative Collaboration
- •Collaborate with content and design teams (or lead directly when needed) to produce campaign assets: landing pages, emails, social content, one-pagers, presentations, and sales enablement materials.
- •Write clear, compelling briefs for creative and content requests, ensuring alignment with campaign goals and brand standards.
- •Support thought leadership efforts by coordinating webinar content, blog topics, and industry POV pieces with subject-matter experts.
- •Cross-Functional Alignment
- •Work closely with Sales to ensure marketing programs/events are aligned with pipeline goals, territory plans, and target account lists.
- •Partner with Product Marketing to translate product narratives into demand gen campaigns and event messaging.
- •Provide regular performance updates and strategic recommendations to leadership.
What We Offer
- •Me Time program, including unlimited paid time off.
- •Remote-first work environment.
- •Employee Stock Option program.
- •Zero trading fees through our Bitso Alpha app.
- •Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
- •Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
Requirements
Who You Are
- •4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops.
- •A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull.
- •Solid experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics.
- •Hands-on proficiency with HubSpot (Marketing Hub & CRM).
- •Strong analytical skills: you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling.
- •Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable.
- •Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls.
- •Excellent written and verbal communication in English and Spanish.
- •Based in Mexico City with availability for occasional travel.
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