Senior User Acquisition Manager
6.0/10
Adapty.io
Not specified
Remote
senior
28 days ago
marketingtechuser acquisitionmobile appsadvertisingGoogle AdsFacebookApple Search Adsdata analysisGoogle SheetsAppsFlyerPower BI
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The vacancy is well-defined but lacks compensation details, affecting overall quality.
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Description
What you'll do
- •Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
- •Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
- •Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
- •Analyze the efficiency of campaigns and target audiences to enhance results.
- •Oversee budgets and track performance to meet advertising objectives.
- •Interact with clients and participate in pre-sale calls to build strong relationships.
- •Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.
- •Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.
Conditions
- •Impact at scale: your work touches thousands of apps and billions in annual revenue.
- •Fast-moving product team: small, high-trust team, direct feedback, no bureaucracy.
- •Career growth: experiment with AI, lead initiatives, and grow into a senior PM role.
- •Flexible remote work: contribute from anywhere.
- •Perks: English lessons, sports reimbursements, laptop coverage, and more.
Requirements
- •Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.
- •Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;
- •You have experience with web subscription user acquisition.
- •Budget Management: Experience managing advertising budgets starting at $100,000 per month.
- •Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.
- •Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.
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